Fly Twitter Is Pretty Fly For Social Media

Fly Twitter Is Pretty Fly For Social Media

Twitter has recently begun to roll out the latest update dubbed “Fly Twitter”. It aims to enhance to usability of the social media platform and also improve the user interface. They are streamlining the interface, which we think does a great job in keeping with one of their major advantages, simplicity. Twitter has come a long way since its humble beginnings 5 years ago, check out this early...

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How to Use Social Media to Invest…in Your Customers

How to Use Social Media to Invest…in Your Customers

  Everyone is obsessed with the ROI of social media. Rightly so – a business would be crazy to throw good money after bad. Still, much discussion of gauging the return on investing in social media campaigns seems locked in traditional marketing paradigms. A company asks, “What will we get from engaging in social media?” A recent article from the MIT Sloan Management Review suggests a...

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Social Media Marketing Is Simple, But Takes Effort

Social Media Marketing Is Simple, But Takes Effort

There are many solutions that seem simple, it’s the getting there that’s tough. For example losing or maintaining a healthy weight, just eat a balanced diet and exercise regularly. Yet it is easier said than done as the many millions of those battling weight issues can attest to. Marketing with social media platforms like Twitter and Facebook is no different. You create brand awareness, build...

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Social Media: Advertising That You Can Count (On)

Social Media: Advertising That You Can Count (On)

Long ago, in the analog age, famous Philadelphia department store magnate John Wanamaker once said, “I know that half of my advertising doesn’t work. The problem is, I don’t know which half.” Wanamaker was advertising in newspapers, on the radio, and maybe even on the side of barns – not exactly where you might think of advertising your business today. Still, his...

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